Audi Q7: Truth in Engineering

A brand new marketing campaign specifically targeted to the highly acclaimed and successful Audi Q7 launched today. The ads will consist of a number of media targets including TV advertisements, magazine and othe print advertisements, and finally online trailer ads. While the ad campaign is starting with the Audi Q7, it is expected to continue with both the Audi TT and the new Audi A4.

Here are a few excerpts:

The latest effort uses 60-second trailers that launched online on Friday, with 30-second TV versions breaking today, driving consumers online to www.AudiQ7-truth.com, where they can download videocasts, connect to local dealers, and interact in other ways.....

....."These kids are victims of seven-seat SUVs, that don't seat 7," reads the super. VO: "The Audi Q7 ... because someone should think of the children." The other spot shows a guy holding up a long line of traffic in a parking lot because he's engaged in an endless turnaround. The Audi Q7 is pitched as the agile solution to the "misery of the 18-point turn.....

....."Truth in Engineering" is rolling out in phases, Ward says, with the Q7 ads following the TT spots, ads for the new A4 sedan, and ads touting Audi's safety features. She says brand advertisements will follow in the next few months, likely using the R8 sports car as a halo.

[Source: Marketing Daily]

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