Audi Safety - It's about getting you to heaven! (Video)

Audi's marketing campaign is really hitting the mark with some of the new advertising out there. This one plays well with the recent IIHS announcement about Audi sedans (A4 & A6) being the safest in their category. In fact, the Audi A4 / S4 was announced as the safest mid-sized sedan as measured by deaths. Audi's number were so low (14 per million) that then next closest competitor, a VW Passat more than doubled their number. (35 per million).

This video's subject line is as followed. A driver appears to be crushed by falling chunks of metal as he attempts to hit the brakes in his Audi. The scene shifts to the driver going up an escalator and arguing that he should not be in heaven. After a few different arguements the angels and "god" in heaven consult the Audi manuals to find that he should not have died. Then the scene cuts back to the driver stepping on his brakes in his Audi A4 and avoiding the accident altogether. The angels peer down from heaven and the driver give them a glare.

The caption at the end reads:
Nouvelle Audi A4. (New Audi A4)
Nouvelle securite. (New Safety)

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